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Yik Yak, an anonymous network modeled on bulletin boards, was valued at up to 0 million this year after becoming popular at schools.

(The new Secret design has clear similarities to Yik Yak, which also has a text-based feed and emphasizes location.) Whisper, which has focused on sharing its anonymous posts with media companies, is reportedly valued at closer to 0 million.

To its credit, Secret has mostly avoided troubles like these."It’s more important what is said than who said it.Our goal is to facilitate conversation — either in a physical location, or socially, with your friends." About conversation: Secret now enables private, one-on-one messaging between users.When Secret launched in February, it quickly became the most talked-about new social network in Silicon Valley.Like other ‘"anonymish" social networks, it offers a compelling mix of sex, drugs, and intrigue.